PSP repair blog

Wednesday, April 04, 2007

Sony Cuts PSP Price to $169

Sony said that it had cut the price of its PlayStation Portable gaming device to $169 USD (EUR 130 / GBP 85). , aiming to attract more consumers to its platform, after having sold some 25 million units by the end of 2006.

Here is the press release

We have always been passionate about making great entertainment accessible to everyone, and the new price for PSP, as well as the continued growth of the Greatest Hits library, reflects our ongoing commitment to supporting and expanding the PSP community," said Jack Tretton, president and CEO of SCEA. "We are pleased that we are able to engineer savings for the consumer at this stage of PSP's lifecycle, allowing more individuals to experience PSP for the first time. In particular, we have recently seen a steady rise in the number of teens adopting PSP as their primary handheld entertainment system, and we expect the new price will accelerate that trend

Now entering its third year on the market, PSP continues to redefine the portable entertainment space, with key software launches and new entertainment features driving hardware and software sales. In 2006, hardware unit shipments rose to nearly 25 million units* worldwide, with more than one million new PSP systems sold in North America in December alone. Software shipments increased to more than 90 million units* last year, and the platform is poised for further growth this year with a software release schedule that includes exclusive titles from major franchises, including God of War(R), Ratchet & Clank(R), SOCOM: U.S. Navy SEALs, and Syphon Filter(R). The availability of Daxter and Syphon Filter: Dark Mirror at $19.99 (MSRP) as part of the Greatest Hits program also will generate strong consumer interest and drive software sales.


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