SCEE chief Jim Ryan says a sub-£90 PSP will grow the platform’s audience and draw in the younger consumer.
“At €99/£89 it will make a great Christmas gift. It’s a device to play UMD games. It’s all for the audience. If we are going to take PSP very young – teens and much younger – they are happy to just play the game. If taking wi-fi out is the price to pay, we’re happy to. The €99 price tag is a real barrier that we’ve got under which will help us lift off. PSone fans upgraded to PS2, and the first adopters of PS3 were PS2 owners. So the form factor might speak to that, but it happens regardless. PlayStation has an army of followers.”
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